FOM Weekly Archives

Each week, we send over 30,000 brand leaders the latest marketing news, insights, and strategies. Subscribers receive first access to our weekly Future of Marketing newsletter before anyone else.


138. How Top Brands Are Preparing for a Cookie-less Future

137. Zero-Party Data is Your Secret Weapon

136. Threads vs. Twitter – A Lesson in Audience Ownership

135. Five Pillars of Community Powered Marketing

134. Turning consumers into advocates (best practices)

133. Embracing community-powered marketing (plus some big news)

132. Best marketing practices to implement (yesterday)

131. How to reduce cart abandonment rates

130. A crash course in improving engagement rates

129. Content ideas to boost engagement

128. Making your brand more discoverable

127. Using UGC to maximize sales

126. Subscribers only

125. Read before 2023

124. Multi-sensory branding (audio edition)

123. Subscribers only

122. Subscribers only

121. Creators, influencers, and user-generated content

120. The age of activism

119. Word-of-mouth is your greatest asset

118. Keeping up with Gen Z

117. Eye-tracking patterns in ads

116. Ten marketing predictions for 2023

115. How to build a killer brand

114. People trust people (not brands)

113. Crafting your brand personality – a deep dive

112. Your audience needs guidance

111. Building brand preference (and #SMW highlights)

110. Back to Brand Basics

109. Three Influencers to Focus On

108. How to Build a Strong Brand Community

107. Turning strangers into advocates

106. Are people talking about your brand?

105. The five types of content creators

104. Creating the new economy

103. Immersive Experiences in the Metaverse

102. Visual storytelling with video

101. Marketing During Times of War

100. Thanks for getting to 💯 with us!

099. How to improve company culture

098. The most powerful form of marketing

097. Growing Pains in Marketing

096. Engagement > Follower Count

095.Subscriber-only content

094.Subscriber-only content

093.Subscriber-only content

092. How do people perceive your brand?

091. Subscriber-only content

090. The power of gratitude and emotional branding

089. Opportunities in Retail

088. How User-Generated Content Facilitates Content Production

087. Marketing in the Metaverse: Early Adopters

086. How does social media impact ROI?

085. Holiday Marketing in 2021

084. How to build community for your brand

083. Stop the sales-y marketing tactics

082. Subscriber-only content

081. Content is king, but UGC is better 👑

080. Are your events too… boring?

079. How too much self-promotion can hurt your brand

078. How to capture your audience’s attention

077. The impact of micro-influencers on social commerce

076. To better (and more) shopping experiences

075. We asked marketers a few questions…

074. A cookieless future for advertisers

073. Vanity metrics are so 2018 💀

072. Six Marketing Predictions for Travel and Hospitality

071. Here’s where health and beauty marketing is heading

070. Don’t sleep on nano-influencers

069. Let’s talk about user-generated audio 🎙

068. Labor shortages, employee advocacy, and a lucky traveler contest

067. What does your brand stand for?

066. Revenge travel is here

065. Who are your internal influencers?

064. Does your marketing feel sales-y?

063. Capitalizing on video content

062. The science of capturing attention

061. Why social audio is making noise

060. What’s the right mix of content?

059. Why hybrid experiences will triumph

058. Why customer experience matters

057. How travel marketing has changed

056. How to create accessible content

055. NFTs and crypto in marketing

054. Driving social engagement

053. Is shockvertising dead?

052. Artificial intelligence in social

051. TikTok and Clubhouse… now what?

050. Omnichannel feedback

049. Employees are influencers, too

048. Gamifying the Super Bowl

047. Are you engaging?

046. The State of User-Generated Content 2021

045. Intentional Content

044. Marketing lessons from 2020 🧠

043. “The best marketing doesn’t feel like marketing”

042. The Science of UGC and Influencer Marketing

041. Content marketing and social commerce 🛍

040. The gratitude edition

039. Content overproduction

038. UGC SURVEY

037. When brands go dark 🌘

036. The Generation of Change  🔄

035. The truth about influencers

034. The power of brand advocates

033. Stop with the COVID content

032. Here’s what content production looks like now

031. Connecting with empathy to stay relevant

030. Competing for attention

029. Eighty-three (83%) of marketing professionals are burned out

028. Why Facebook Livesteams are up 50% since January

027. Merry Clickmas is coming

026. How shopping behaviors are expected to change

025. How to pivot: a lesson from travel and hospitality

024. Scaling content that resonates with people

023. How to appeal to new consumer behaviors

022. The art of storytelling

021. Personalizing experiences with relatable content

020. Repositioning for recovery

019. Advertising lessons from Quarantine

018. The adaptation game

017. Accelerating market predictions

016. Rising expectations for brand culture

015. Social listening for greater impact

014. Deepening connections with social media

013. Branding, social media, and marketing on a budget

012. Revitalizing consumer confidence in hospitality and CRE

011. Destination marketing in 2020

010. Brand value in retail

009. Intentional marketing shaping education and culture

008. Stronger connection in the age of social distancing

007. Virtual events a shift in marketing focus

006. Social marketing during a crisis

005. The new normal: Maximizing the reality of virtual

004. Adaptation: Marketing during times of fear and uncertainty

003. Social Acceleration: Going Virtual, Nano-Micro, and Authentic

002. TikTok marketing: luxury tests potential

001. Marketing to the modern mind