Longer isn’t always better. Producing long-form content has been a growing trend. It seems as though every brand and product is creating extended whitepapers and full-length eBooks. In an article on CMSWiRE, Kaya Ismail, business journalist and founder of content agency Wordify, argues against the standard strategies associated with long-form content. Data show that long-form content gets more engagement and also boosts SEO. The challenge is ensuring that your long-form content is of a sufficient quality and created in a way that doesn’t negatively impact your SEO. Ismail interviews CMOs, agency staff, and others to get a holistic perspective on the best path forward for long-form content.
CMSWiRE: Why Long-form Content Ins’t a Marketing Silver Bullet
