Brief #130: A crash course in improving engagement rates

Welcome to Future of Marketing! 

When it comes to engagement, there’s no one-size-fits-all solution. Depending on your business goals and strategy, engagement can measured by a range of metrics, including:

  • Shares
  • Comments
  • Likes
  • Saves
  • Follower growth
  • Click-throughs
  • Mentions (tagged or untagged)

Now that you know what metrics to consider…

11 ways to improve engagement rates

1. Re-share authentic user-generated content (UGC) 

Consumers rank “Authentic UGC” as the most trustworthy content. Encourage customers to share UGC for a chance to be featured on your channels. 

#BrandCrush alert: Aerie has over 350,000 UGC posts tagged under #AerieReal on Instagram alone – which the brand can easily repurpose with permission. Two more things to note: 1) they have a clear hashtag they consistently ask people to tag (people need guidance!) and 2) they have an awesome ambassador program that creates real FOMO. ❤️‍🔥

2. Highlight ratings & reviews 

Re-share testimonials across different touchpoints to build trust with shoppers and encourage customers to submit feedback.

3. Collaborate with influencers & creators

Work with creators to help promote your brand and create relatable content.

Deep dive: Influencers, Creators, UGC: What’s the Difference?

4. Create interactive and shareable content

Quizzes, polls, contests, giveaways. You get the idea.

5. Provide value (and incentives)

Offer educational resources, exclusive access, or discounts and promos. 

6. Create hyper-personalized experiences

Use data and analytics to personalize content and provide recommendations for individual users.

7. Think omnichannel distribution

One post. Multiple channels. 

8. Add clear CTAs

Over 60% of consumers wish brands would provide more guidance – be clear about the next step you want your audience to take. 

9. Make content ✨ shoppable ✨

Streamline your audience’s experience by reducing the number of steps it takes to make a purchase. 

10. Leverage email marketing 

Keep your audience up to date with your brand’s latest developments. Bonus: email is another great channel to repurpose UGC and testimonials.

11. Analyze & optimize

Use data to identify areas for improvement, continuously optimize your efforts, and do more of what works. 🤌🏼

Too much work, so little time?

Discover, collect, curate, distribute, and analyze engaging social content with TINT. 


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As always, thanks for reading.  🙂