Instagram released an Avatars feature with the goal to eventually have people use them in…
TikTok UGC shared to #ShowUsYourDrawers – where people are sharing images of their “junk” or messy drawers
Event marketing is different today…because events are different. They’re not the same in-person exclusive experiences we…
2021 was a ride for marketers. We thought nothing could be more challenging than 2020,…
Why is UGC so compelling? By now marketers have realized UGC works well, really well.…
The future of retail marketing is in the “phygital” shopping experience. As McKinsey leader Eric…