B2B Marketing doesn’t need to be drab. Tiffany Delmore, Co-Founder of emergency communication technology system SchoolSafe, shares four ways for enterprise-focused businesses to spice up their marketing. We agree with Delmore when she says that many marketers can take “’professional’ to mean ‘boring’”. Perhaps her best piece of advice is to “let your cony side shine”. We love a good Dad Joke and your marketing persona research should let you know if your target audience does too. Ultimately, B2B is still selling person to person. Delmore’s tips find ways, with great examples, to inject a bit of ersonality into any company. From large-scale paper orders to enterprise marketing products, a relatable perspective might be the thing that differentiates you from the competitor.
