2019 is coming to a close and 2020 swiftly approaching. Todd Handy, VP and Managing Director of MarketStar, shares trends marketers should be watching via AdAge. Videos are getting shorter… we mean really short. Consumer attention spans, particularly those around banner or social ads, are shrinking too. Content is king, but we’ll all need to pay attention to the queen.
2020 will be the year where brands live and die by the placement and creativity of their marketing. Marketing will get more niche, more specific, and require talent well versed in deploying complex marketing tools. Are you ready for the new year? See the trends and more after the jump.