Does your long-term content marketing strategy include auditing? In an article in Search Engine Land, Aaron Agius, CEO of digital agency Louder Online, provides a clear process to conduct a content audit. The process seeks to prevent “keyword cannibalization”, identify content gaps, and ensure that your content is providing the maximum amount of SEO lift possible. Before beginning, you should be using, at minimum, basic SEO tools. The article encourages an entire suite of SaaS products, but we think that the majority of it could be conducted at the same price with an enterprise version of SEMrush. The article is procedural and clearly defines the process. After conducting an audit in the way recommended, we immediately found areas for improvement. Don’t wait, conduct your content audit today!
