Reddit is a much loved but often forgotten platform. Sitting at 330 million users, it is dwarfed by social behemoths like Facebook and Twitter. But Redditors are known for in-depth discussion and loyalty among the boards (subreddits) they frequent. Reddit has announced new advertising functions in advance of Black Friday. Designed with mobile in mind, the highlight of the announcement is specialty video ads. Learn more about relevancy, criteria, and the new landing page with details from Andrew Hutchinson, Content and Social Media Manager at Social Media Today.