You’ve spent the time, energy, and brainpower creating social content. In today’s curated article VerticalResponse, a small business marketing software suite, brings us a slew of suggestions to make your marketing stretch a further. From posts to user generated content, the article uses a fictitious salon to clearly and concisely illustrate best practices for social repurposing. Maximize value by designing and utilizing content that is suitable for multiple channels. This could be by slicing up longer-form pieces into slivers that are appropriate for social media; or condensing social posts into lists that are appropriate for blogs and websites. Don’t forget, information should be bidirectional. Listen to your fans and followers for testimonials, reviews, and interesting use cases.
It seems apropos to this blog that two bullets are reserved for user generated content. Consumers are increasingly less susceptible to brand-generated content. They are seeking authentic perspectives on products and services. The addition of social proof, like user generated content, drives action. It is also comparably easier to source user generated content rather than having to create content cold.