We all have that friend who bought into a multi-level marketing scheme. Their social feed is an unending stream of sales pitches and corporate-provided “education” pieces. Many business social accounts are similar. Everything they share is a pitch, a clear CTA into the next phase of the funnel. We often forget that social media requires the social element. In an article in SocialMediaToday, social media consultant Dhariana Lozano shares tips on how to avoid being “salesy”.
The article reminds us that marketing is supposed to be informational and procedural. Do not miss the launch sequence basic template. That sequence tends to be part of the knowledge base for integrated communications, so those who are “pure Mar”, rather than “Mar-Comm”, will get a taste of a public relations process that is often not part of the business curriculum.