There is a lot of social out there. Many marketers stay in the well-charted waters of Facebook, Instagram, and Twitter. Others will enter the choppy, but still document straits of Reddit, Meetup, Yelp, and similar niche platforms. But for the truly courageous, there are brave new worlds out there.
In Entrepreneur this week, Syed Balkhi reflects on new territory that could be filled with riches or danger for explorers. An old English proverb says haste makes waste, but English author Edgar Rice Burroughs encourages striking forth with the words “they who hesitate are lost.”
Are you willing to risk safety (and marketing spend) to be an early adopter on one of these five websites? Or will you wait until we have a clearer map and compass to find success in these lands.