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Previous issues:
150. The Quest for Data – A Struggle Most Perilous
149. The Good, the Bad, and the Ugly of Brand Loyalty
148. Sorry Kermit, It Can Be Easy Being Green
147. Get In, We’re Co-Creating with Sandworms
146. O Brave New World, Social Despair, and Veggies
139. Exploring the Future of Marketing
138. How Top Brands Are Preparing for a Cookie-less Future
137. Zero-Party Data is Your Secret Weapon
136. Threads vs. Twitter – A Lesson in Audience Ownership
135. Five Pillars of Community Powered Marketing
134. Turning consumers into advocates (best practices)
133. Embracing community-powered marketing (plus some big news)
132. Best marketing practices to implement (yesterday)
131. How to reduce cart abandonment rates
130. A crash course in improving engagement rates
129. Content ideas to boost engagement
128. Making your brand more discoverable
127. Using UGC to maximize sales
126. Subscribers only
125. Read before 2023
124. Multi-sensory branding (audio edition)
123. Subscribers only
122. Subscribers only
121. Creators, influencers, and user-generated content
120. The age of activism
119. Word-of-mouth is your greatest asset
117. Eye-tracking patterns in ads
116. Ten marketing predictions for 2023
115. How to build a killer brand
114. People trust people (not brands)
113. Crafting your brand personality – a deep dive
112. Your audience needs guidance
111. Building brand preference (and #SMW highlights)
110. Back to Brand Basics
109. Three Influencers to Focus On
108. How to Build a Strong Brand Community
107. Turning strangers into advocates
106. Are people talking about your brand?
105. The five types of content creators
103. Immersive Experiences in the Metaverse
102. Visual storytelling with video
101. Marketing During Times of War
100. Thanks for getting to 💯 with us!
099. How to improve company culture
098. The most powerful form of marketing
097. Growing Pains in Marketing
096. Engagement > Follower Count
095.Subscriber-only content
094.Subscriber-only content
093.Subscriber-only content
092. How do people perceive your brand?
091. Subscriber-only content
090. The power of gratitude and emotional branding
088. How User-Generated Content Facilitates Content Production
087. Marketing in the Metaverse: Early Adopters
086. How does social media impact ROI?
085. Holiday Marketing in 2021
084. How to build community for your brand
083. Stop the sales-y marketing tactics
082. Subscriber-only content
081. Content is king, but UGC is better 👑
080. Are your events too… boring?
079. How too much self-promotion can hurt your brand
078. How to capture your audience’s attention
077. The impact of micro-influencers on social commerce
076. To better (and more) shopping experiences
075. We asked marketers a few questions…
074. A cookieless future for advertisers
073. Vanity metrics are so 2018 💀
072. Six Marketing Predictions for Travel and Hospitality
071. Here’s where health and beauty marketing is heading
070. Don’t sleep on nano-influencers
069. Let’s talk about user-generated audio 🎙
068. Labor shortages, employee advocacy, and a lucky traveler contest
067. What does your brand stand for?
065. Who are your internal influencers?
064. Does your marketing feel sales-y?
063. Capitalizing on video content
062. The science of capturing attention
061. Why social audio is making noise
060. What’s the right mix of content?
059. Why hybrid experiences will triumph
058. Why customer experience matters
057. How travel marketing has changed
056. How to create accessible content
055. NFTs and crypto in marketing
054. Driving social engagement
052. Artificial intelligence in social
051. TikTok and Clubhouse… now what?
050. Omnichannel feedback
049. Employees are influencers, too
047. Are you engaging?
046. The State of User-Generated Content 2021
045. Intentional Content
044. Marketing lessons from 2020 🧠
043. “The best marketing doesn’t feel like marketing”
042. The Science of UGC and Influencer Marketing
041. Content marketing and social commerce 🛍
038. UGC SURVEY
036. The Generation of Change 🔄
035. The truth about influencers
034. The power of brand advocates
033. Stop with the COVID content
032. Here’s what content production looks like now
031. Connecting with empathy to stay relevant
029. Eighty-three (83%) of marketing professionals are burned out
028. Why Facebook Livesteams are up 50% since January
026. How shopping behaviors are expected to change
025. How to pivot: a lesson from travel and hospitality
024. Scaling content that resonates with people
023. How to appeal to new consumer behaviors
021. Personalizing experiences with relatable content
020. Repositioning for recovery
019. Advertising lessons from Quarantine
018. The adaptation game
017. Accelerating market predictions
016. Rising expectations for brand culture
015. Social listening for greater impact
014. Deepening connections with social media
013. Branding, social media, and marketing on a budget
012. Revitalizing consumer confidence in hospitality and CRE
011. Destination marketing in 2020
009. Intentional marketing shaping education and culture
008. Stronger connection in the age of social distancing
007. Virtual events a shift in marketing focus
006. Social marketing during a crisis
005. The new normal: Maximizing the reality of virtual
004. Adaptation: Marketing during times of fear and uncertainty
003. Social Acceleration: Going Virtual, Nano-Micro, and Authentic